Thursday, May 04, 2006
[Internet Marketing Strategy] “Choose your passion: fish or fishing pole?”
When I talk to successful marketers, I find they share one quality in common. They’re absolutely passionate about what they do. But these successful marketers can be divided into two kinds of passion: market (“find the fish”) and method (“choose the fishing pole”). Find the fish: Some marketers hold a vision of clients they want to reach, services they want to offer, and products they want to sell. Typically they’re wildly enthused. They genuinely believe in what they offer and feel they’re meeting a need. Their commitment is to their vision – not a marketing method. So they may use the Internet, but they’ll also haunt trade shows and industry associations. They’ll go where the clients are. For example, Christine Schaap created www.pathpartners.com to serve midlife women. Choose the fishing pole: Other marketers decide they’ll accept whatever market can be reached through a favorite method. They’re passionate about the Internet, discovering all sorts of back-door approaches to reach niche customers. They spend hours learning new technologies. And if Market X doesn’t shop on the Internet, they try Market Y. Example: Tom Antion’s life is devoted to Internet marketing: Check out his superb products. When you recognize your passion, you’ll find the energy and inspiration to do the right things that lead to success. You’ll join professional organizations, write targeted articles and start speaking to groups in your target market...or you’ll lock the door to your home office and begin learning all the cool technologies. Neither path will be easy. But making a choice allows you to focus energy, efforts and resources, so you move like a laser to your own definition of success. Cathy Goodwin, Ph.D., helps solo-preneurs, professionals and small businesses build Internet revenues -- without turning themselves into techies or high-powered pushy sales people. Want to discover 7 best-kept secrets of client-attracting websites? Download here. Email me! |
# posted by Cathy Goodwin @ 3:42 PM 
