Monday, June 19, 2006
[Internet Marketing Solutions] From Passion to Practice
Hermione was absolutely, positively passionate about creativity. Doing it. Teaching it. Admiring it. So naturally she wanted to create a business around delivering creativity via ebooks, workshops, teleclasses and consulting. “Everyone needs creativity in their lives!” she exclaimed, well, passionately. “I want to be the next Julia Cameron!” But Hermione soon came up against a very uncreative truth. Clients in her target market were reluctant to pay good money to become more creative. They wanted money, love, status, health and relationships...and maybe some other stuff that can’t get passed your mail filters. Like many of my own clients, Hermione urgently needed to combine passion with practice. (1) Discover what benefits are truly marketable. Research your target market. What are they reading? Where do they invest money? What is their greatest pain? (2) Adapt your passion to the market. Hermione could focus on building a business, improving relationships with family, finding a dream job, becoming healthier or enhancing productivity. She can still teach creativity. But she’ll sneak in (legally and ethically) under a marketing umbrella. (3) Create a compelling headline. Hermione could try, “Add two hours to your day by doing what you love.” Naturally, doing what you love means creativity, at least for Hermione! With this headline, she creates success stories for article marketing and (if she’s really daring!) a how-to ebook. And as long as Hermione can deliver solid content and consulting on that topic, she can enjoy her passion and her practice. Ready to turn your lazy, good-for-nothing website into a powerhouse profit center that works 24/7? Visit http://www.copy-cat-copywriting.com Download your valuable 10-page fr*e Report: 7 Best-Kept Secrets of Client Attracting Websites. http://www.copy-cat-copywriting.com/subscribe.html |
# posted by Cathy Goodwin @ 2:02 PM 
