Friday, August 11, 2006
Jump off the jargon
Okay I am biased...but one of the best reasons to hire a copywriter (instead of do-it-yourself) is, "We don't realize when we're using jargon." I see drafts of copy targeted to beginning Internet users, filled with references to esoteric HTML, software and more. A true newbie won't know about ezines, ebooks, ecourses, autoresponders, ftp, blogs and other topics that many of us take for granted. And a non-cook (or even anti-cook) like me won't know how to poach, parboil, blanch, simmer and steam. Keep it simple...REALLY simple. If you don't want to hire someone like me, fnd a 13-year-old. Can she understand every word of your copy? If so, you're probably okay. If not, bring out the red pen and get ruthless. |
# posted by Cathy Goodwin @ 4:07 PM 
