Wednesday, August 02, 2006
[web site copy strategy] Beware the cookie cutters
When business owners get into trouble, they frequently panic and reach for the nearest source of help. Or they get a manual and follow a step-by-step guide. Inevitably, they end up in disaster. (1) Following a formula. Very few formulas work for everyone...even hair color formulas have to be adjusted so why not marketing formulas? (2) Copying someone else's strategy. Even if you're their identical twin, you have to modify. Enough said! (3)Taking action without insight. Whenever I've done something without understanding why -- and feeling in tune with my intuition -- I've beeen sorry. |
# posted by Cathy Goodwin @ 8:54 AM 
