Tuesday, August 08, 2006
Your internet resources: the "what I did" advising style
Recently I was chatting with "Brenda," a website owner who felt she'd been Burned by the Big Boys. "I've spent thousands of dollars over the past few years," Brenda said. "Frankly, I didn't get even a dollar's worth of benefit." She named a Really Big Boy. "I signed up for his $3000 program," she said. "I asked him a question about one of my business challenges. He answered, 'This is what I would do.' "But," Brenda continued,"we're different. He's a guy. He's been in business a lot longer and he's a lot more famous. And we're not in the same business at all." Brenda experienced what I call the "here's what I did" style of coaching. I've run into this myself -- over and over again. My favorite: "I started my business by inviting my former colleagues to a home-cooked breakfast." Believe me, if I cooked breakfast, we would have follow-up meetings in the Emergency Room. And often our former colleagues write us off as "gone nuts." Mine sure did. A while back I got so frustrated with hiring mentors I wrote a Special Report: Download and save. |
# posted by Cathy Goodwin @ 9:07 AM 
