Monday, November 20, 2006
"It's okay to use my service..."
A relationship coach says, "Couples think there's something wrong with them if they need help. But today's relationships are more complicated than they were ten, twenty and thirty years ago. We have dual careers, layoff pressures, gender role changes and more." A lawn care specialist says, "My clients work sixty hour weeks and they earn big bucks but they feel guilty because they aren't pushing their own lawn mowers." Sometimes the copy message has to overcome a hidden objection: "I should know how to do this myself." Bring it up early, from elevator speech to home page. |
# posted by Cathy Goodwin @ 8:48 AM 
