Tuesday, December 26, 2006

 

[Internet Marketing Tip]Say Good-by to Downtime with Information Products

Who else is ready to say good-bye to downtime?

Let's face it: we all have slow seasons. Nobody's calling. Your email inbox remains empty. You feel frustrated.

But when you have a series of information products, you always have business. I've made sales on Thanksgiving Day and Christmas. For a list of my ebooks, see
http://www.cathygoodwin.com/books.html

During slow seasons, you update your ebooks and revise your sales copy. You send out articles and study ways to attract visitors to your sales pages. Maybe you get ready to write another ebook.

You have a very demanding, hard-to-please 24/7/365 client. You.

No ebooks yet? Start here.

(1) Choose a topic. Ideally your topic will be

  • timely: People download information to get up-to-the-minute information.


  • internet-related: They're already on the Internet - hello!


  • dedicated to solving a painful problem related to money, health, or relationships.


(2) Make sure lots of people are searching for ways to solve this problem. Use overture.com and wordtracker.com to see if anyone's searching for your topic.

(3) Develop a list of twelve tips you offer to solve your reader's problem. Each tip should be written in the form "Do X...so you can..." Each tip becomes your chapter heading.

Example: You decide to write, "How Entrepreneurs Lose Weight and Keep it Off," subtitled, "How to Resist the Call of the Refrigerator When You Work Alone at Home"

Your tips might be:

  • Stock up on pre-washed healthy snacks so you won't reach for the candy bar that's all ready to eat.


  • Teach your dog to demand a walk as soon as you open the refrigerator door, so you'll release your energy in healthful ways.


  • Move your refrigerator to the attic, so you'll have to think before you snack (and you burn calories climbing up those stairs).


As you can see, I am not an expert on this topic. In fact, I just might be a candidate for your book, if you or your client has just the right expertise.

(4) Under each chapter heading identify at least 3 takeaways you'll offer, along with relevant benefits.

(5) Draft the sales letter.

Yes. You saw that correctly. Draft the sales letter before you write the book.

(6) Decide how readers will buy your book. Your shopping cart can be set up for immediate downloads. Or you can use Clickbank to advertise and collect money for you.

(7) Write the book in straightforward, simple, dynamic style. Use lots of white space on the page. Develop the promises you made in the sales copy.

(8) Transfer to a PDF file with a table of contents. You can use Word but I use Acrobat for the security features.

(9) Make final tweaks to your ebook sales letter and post on your website.

(10) Write at least 5 articles to promote your book on the Internet. Some authors just use parts of each chapter.

Now get ready for for the ka-ching of your virtual cash register. If you're hearing nothing but silence, revise your sales letter .

And join the "no more downtime" club with a lifetime membership


Cathy Goodwin, Ph.D., helps service professionals who want to maximize revenue potential of their websites. Visit http://www.makewritingpay.com. Download the 7 best-kept secrets of client attracting websites.
http://www.makewritingpay.com/subscribe.html

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# posted by Cathy Goodwin @ 9:32 AM
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