Monday, January 08, 2007
Attracting visitors with the irresistible freebie
WMy clients often begin a consultation with, “How do I attract traffic to my site?” That’s like inviting your dinner guests to arrive while you’re still defrosting dinner. Before inviting traffic to your website, prepare the appetizer. Create an ezine offer with a bonus your visitors can’t refuse – usually a Special Report with an irresistible title. I call this bonus the "irresistible freebie." I encourage clients to begin creating their websites by figuring out what their own clients can’t resist. Once you’ve created your bonus, you’re well on the way to developing the main course: your website copy. And once your first visitors are eager for a taste, it’s time to bring on the traffic-builders. You may use this article in your ezine or blog if you (a) make no changes, (b) notify me at cathy@makewritingpay.com, and (c) include the following resource box with live "clickable" links: Cathy Goodwin, Ph.D., helps service professionals increase the maketing potential of their websites so they can attract clients, increase sales and build a community of raving fans. Get the 7 Best-Kept Secrets of Client-Attracting Websites. http://www.copy-cat-copywriting.com/subscribe.html |
# posted by Cathy Goodwin @ 9:55 AM 
