Monday, February 19, 2007
Client appreciation (with professionalism)
Your client Alicica has been a real gem. We've all had those clients - the ones we love to clone. Maybe they gave you a great referral. Or they bought your biggest package, achieved success and wrote a glowing testimonial. When they call for follow-up service, we feel guilty about charging them. Here's a tip. I don't recommend working for free. But you can send them gift certificates to your own business! Example: "Thanks for sending me referral X. Here's a gift certificate for $20 you can apply to any of our future projects together." Make up some clever certificates with your logo and attach them to your email or (even better) a card. When a client isn't likely to need my services again, or when I want to thank someone who's not a client, I send an amazon gift certificate or perhaps a book I think they'd like. |
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Labels: client attraction, clients, customer service
# posted by Cathy Goodwin @ 9:59 AM 
