Friday, February 02, 2007
Getting "Stuff" in the Mail: A Rant
Apparently one of the big-name marketing gurus has been advising everyone to give away CDs. For everything. Need to grow your list? Offer a bonus? Give away a CD. What will you put on the CD? Ah, there's the question. I'd rather skip the CD unless it's really, really valuable. And then there are the hard-copy packages. Flyers. Newsletters. I've even gotten a box of crayons and a CD-holder. What do I want? Content. Solid ideas I can use immediately. I don't have time (or inclination) to listen to all these CDs (although I would turn to an mp3 recording while I'm working on the computer). Fewer things. More content. Please. |
# posted by Cathy Goodwin @ 8:29 AM 
