Thursday, April 12, 2007
Copywriting in Context
| Recently I bought an information product related to copywriting. It wasn't the most expensive around, but not the cheapest -- in the mid-3-figure range. It wasn't a bad product. I picked up a few new takeaways. Nothing that changed my way of viewing the world, but not totally useless. The product consists of 13 disks and a manual, recorded and produced at a live semianr. The manual doesn't have information: it's just a binder with a few words on each page, suitable for note-taking. One whole disk consists of participants from the live event expressing "what I got out of the course." On another disk, the producer left the mike open while participants I'm sending the product back to the producer. Why? Because I have too many points of comparison. I bought other products that delivered far more value for less cost. For example, Jim Edwards sells a huge ebook for less than $100 -- more like $49. His article marketing book would be a great value at twice the price. I've also purchased and studied numerous other copywriting books - including books from the library, available at no cost. The world's knowledge base has changed since this seminar was first held and the product was created. It's a tough fact of website marketing these days. Visitors don't arrive in a vacuum and they certainly don't read in a vacuum. They have context. So I think the product I bought wasn't bad. The price just needs to come down to create value today. |
Labels: copywriting, information products, website marketing
# posted by Cathy Goodwin @ 9:21 AM 
