Thursday, April 12, 2007
Nudging Visitors Away From Your Website
| Mostly I work with service professionals, who tend to be a generous group. They really love their customers and they want to give them more...and more. So often they add resources to their websites. They list "News about My Topic" right next to the menu bar. Sometimes they even have links embedded within the copy. They have a page of great resources, such as local bookstores. I used to do this, too. But let's face it: Who's website is it anyway? Who's paying rent (the hosting)? You rented the space so you could promote your business. So should you be generous? Sure. Be generous when you send out your ezine. Include referrals when you have paid clients. Be generous with your affiliates: those who pay you to sell their products and services. I would be very careful with recommendations: they can come out to bite you! But while visitors come to your website, they need to read your headlines, your copy and your articles. |
Labels: advertisement, internet marketing, promotion, website marketing
# posted by Cathy Goodwin @ 9:14 AM 
