Wednesday, May 09, 2007
The services section
Just what do you do, exactly?
Nearly all my clients are service professionals. They know what they do.
But when we begin working on their websites, we begin to explore a whole range of possibilities. Suddenly what seems a straightforward "what do you do" question becomes a way to gain new insights and ideas.
For example, suppose you're a relationship coach. Typically you meet face-to-face with couples and individuals. You also conduct workshops on weekends. You have programs for women, men and couples.
Now you have to organize the "services" section. You have coaching, workshops, and programs. Or you organize based on individuals or couples.
This is where copywriting becomes content strategy. We would need to consider how visitors make choices and how they find your site.
Nearly all my clients are service professionals. They know what they do.
But when we begin working on their websites, we begin to explore a whole range of possibilities. Suddenly what seems a straightforward "what do you do" question becomes a way to gain new insights and ideas.
For example, suppose you're a relationship coach. Typically you meet face-to-face with couples and individuals. You also conduct workshops on weekends. You have programs for women, men and couples.
Now you have to organize the "services" section. You have coaching, workshops, and programs. Or you organize based on individuals or couples.
This is where copywriting becomes content strategy. We would need to consider how visitors make choices and how they find your site.
Labels: content strategy, search, services
# posted by Cathy Goodwin @ 7:36 AM 
