Copy-Cat-Copywriting

If you're new to the internet, get ready for sticker shock. Lots of these gurus charge big bucks for information.

Sometimes you get what you pay for. This weekend I took a 2-day seminar for $97 that was an amazing value. Perry Marshall's stuff is good.

More often you pay hundreds of dollars for what amounts to a couple of calls. The problem is, you can't say anything. People tend to know each other. They see each other at seminars. So you get into the phenomenon of the emperor has no clothes.

How do they get away with it? Most clients never get around to doing anything. So they can't complain. The guru says, "Well, you didn't do what I told you!"

So nobody realizes what works and what doesn't. I'm starting to believe it's best to avoid the big-ticket stuff. Buy a few manuals - max $200 each - and do the work.