Copy-Cat-Copywriting

Recently I attended a teleclass sponsored by an up and coming marketer we'll call "Marlene." I was pleasantly surprised by the class. So when Marlene sent around an email, inviting us to listen to the replay, I headed over to her website.

Marlene positions herself as smart and successful. She's one of many marketing coaches who talk about the millionaire mindset. She emphasizes the positive.

But there on her website was an invitation. Listen to the files now...or pay $5.95 to download the mp3 version.

"Oh come on," I wanted to say. "You're doing these classes for promotion. Why ask for a small amount and stop visitors from going further?"

Even worse, Marlene explained the small charge with, "This amount will be used to offset the cost of web design, site and other expenses in making these audios available."

Gimme a break. Think like a millionaire, since that's what you promise to teach your clients! Either give away the tapes or sell us on the benefits. "Wouldn't it be nice to own these mp3 files and play them over and over?" You can say things like, "I will be packaging these audios together with an ebook - so get them free (or deeply discounted) while you can?"

Who knows..I bet I'm not the only Grinch out there. Marlene is turning off the very people she'd like to atract as clients.