Copy-Cat-Copywriting

While browsing through the Internet, I came across websites for networking groups. They all promised the same things: empowerment and success, in just those words.

Some sites opened with a Mission Statement. Not bad...if you can catch the whole idea in a single glance. People skim on the web; they don't read.

Most don't answer the basic question: "Why should I join this group? How are you unique?"

One exception: National Speakers Association comes right out with a "who we are" statement. Their members are professional speakers seeking education and networking.

Right on.

Are you an officer of a networking group? What does your website say to prospective members?

Labels: headlines, networking, website marketing