Copy-Cat-Copywriting

Recently a website owner asked me, "Do people really read those About pages? I don't."

A good question. My own visitors read my home page first and my "about" page second, in terms of frequency, on both my websites. Your own clients may differ.

But if even one person turns to the "About" page, you need a really good story. If they turn to this page, they're *really* interested.

I find clients often have superb credentials and compelling stories -- scattered all over the website. When we collect their stories on one page, the result can be very powerful.

Labels: about, internet marketing, page, website marketing