Copy-Cat-Copywriting

A few days ago I picked up a fascinating book, The Brazen Careerist, by Penelope Trunk. (Isn't that a great name for a writer?)

Trunk herself is the brazen one. She's been writing an online column and blog for a long time and she's not afraid to be controversial. If you look up her posts (her name yields results in any search engine), she suggests that it's okay to date your colleagues at work, tell your boss you're taking time off and treat the HR department as your enemy.

Each of these suggestions brings horrified gasps from her reader. She gets hundreds of comments on every post - and at least half seem to be negative.

But let's rewind -- hundreds of comments on every post! Thousands of people read her blog and react.

That's better than a polite little blog that get no response. I for one plan to turn up the heat on mine and suggest you do the same.

When you're doing something right, somebody will hate you. Every time I run a strong article or promotional piece in my ezine, I get a few unsubscribes. And inevitably I also get orders and comments.

Your comments can be edgy, to. Just click on the word "comment." If you're not a spammer, you're in.

Labels: blogging, edgy