Copy-Cat-Copywriting

As you charge more, clients expect more service. After all, you'll forgive more at the No-Name Motel than the Hyatt Regency.

I don't know about you, but if I were paying premium prices, I would not want calls interrupted for UPS packages or last-minute schedule changes.

One talented design professional cannot offer premium service levels due to personal commitments. But she attracts clients because she prices her work appropriately. When her life changes, so will her fees.

Occasionally, no matter how carefully you plan, you will be challenged. Your delivery service ignores your "Do Not Disturb" sign, your dog begins to chew something dangerous, or you suddenly feel sick. Nearly everyone forgets an appointment at least once in a lifetime.

Even if your clients love you, I recommend planning ahead for compensation: extra calls, ebooks, or even gifts, depending on the level of your client's investment and the disruption of service.

This blog entry is based on my ebook, Lifetime Streams of Income with Heart, Soul and Chocolates on the Pillow. Still discounted because I keep forgetting to change the Order here.

Labels: client management, client relationships, practicalities, pricing