Copy-Cat-Copywriting

You get dozens of emails each week. "Secrets of Internet Success." "You can't miss this opportunity."

Some cost as much as a small car. Others seem like no-brainers -till you add them up.

Here are 5 ways to sort through the clutter.

(1) Before spending a dime, create your own business model.

Here are 2 simplified examples:

Model 1: Sell information products through the internet. Profits come from attracting visitors from all over the world. Little or no consulting.

Model 2: Sell coaching services to clients in one or two geographic regions. Profits come from one-to-one meetings.

(2) Decide what resources you need for each model.

Model 1 might require you to learn PPC (pay per click). You'd use analytical programs to monitor web traffic and conversion rates. You also need strong copywriting talent -- your own or hired.

Model 2 might require face-to-face networking, supported by a website designed to build relationships rather than sell products.

Variations of Model 2 would include attracting clients via the site and Selling products.

(3) Compare resources before spending.

There is rarely just one source of information. If someone put together a $1500 package, chances are you can test the waters with a smaller sum.

(4) Buy bite-size chunks.

More and more, I like monthly memberships that cost $97 or less. The value tends to be incredible. Choose only those that allow you to leave anytime with no hassle.

It takes a while to figure out which membership groups are the Real Deal. After lots of trial and error, I now recommend these three:

Derek Gehl's membership group can seem to be delivering a hard sell, But they've got a staff of experts and a track record of delivering Solid information. A good start for almost anyone who's got a presence on the Internet.
Go here.

Perry Marshall focuses on Google adwords - and insights into business. I encourage all my clients to sign up for his ezine even if they never use pay per click. Go here.

Christina Hills, the Shopping Cart Queen, keeps finding new ways to profit from your shopping cart. She has special classes for newbies (and surprises for experienced users).
Go here.

Going one-to-one? Ask for at least one single paid session - not a complimentary "get-acquainted call." The dynamic shifts once money changes hands.

(5) Build a time delay into your purchase process.

Example: For purchases over $500, give yourself at least a day or a week. Depending on your budget, this number might be $50 or even $5.

If you realize you made a mistake, reliable merchants will give you a refund with no hassle. Be fair: go to the merchant first (not your credit card company) and allow up to 72 hours for a response.

More: Check out my ebook on
choosing a mentor.

Labels: business model, coaching, gurus, mentors, start-ups