Copy-Cat-Copywriting

The WNBA likes to give awards. Best offensive player. Best defensive player. Best all-around (won this year by Seattle's own Lauren Jackson...okay, we also share her with Australia). And a new award: Best sixth man (they don't say "sixth woman").

Then there were playoff awards: MVP, winner and so on.

But if I were giving awards, I would award the Phoenix Mercury the best website as well as the league championship they just won. Check it out:
http://www.wnba.com/mercury

These folks were amazing. Throughout the playoffs, the home page flash intro was changed as the team advanced -- always optimistically. "1 and 0." "Tied 2 for 2."

And every time the site opened with a montage of photos from the last game.

Inside you can find dozens of videos of the team -- satisfying the soul of the most die-hard fan. They even give us a tour of the players' locker room, directed by MVP Cappie Pondexer, where we learn that superstar Diana Taurasi "has so much stuff she needs two lockers."

I could say "I wrote about them when..." Check out my blog entry of July 14, 2006: Copywriting and Basketball.

Phoenix deserved to win: great players, great heart, catchy "Mighty Mercury" tune and (most important) an awesome website.