Thursday, October 04, 2007
Headline Formulas?
Recently I ran across an article from a "name" website marketer,
advocating a headline formula. Ask a question. Mention struggle.
And so on.
The problem is: Not all markets respond to any formula.
Dan Kennedy (the copywriting mega-guru) says some markets don't
respond to long copy sales letters. Michael Fortin sometimes
uses new headline formats instead of questions.
I tested 2 forms of headline on my website
http://www.midlifecareerstrategy.com
The first was a question type headline, the kind you learn in
copywriting. The current headline out-performed the question
significantly, with twice as many click-throughs.
Like I say: Three four-letter words of revenue-generating
websites: COPY. TEST. LIST.
advocating a headline formula. Ask a question. Mention struggle.
And so on.
The problem is: Not all markets respond to any formula.
Dan Kennedy (the copywriting mega-guru) says some markets don't
respond to long copy sales letters. Michael Fortin sometimes
uses new headline formats instead of questions.
I tested 2 forms of headline on my website
http://www.midlifecareerstrategy.com
The first was a question type headline, the kind you learn in
copywriting. The current headline out-performed the question
significantly, with twice as many click-throughs.
Like I say: Three four-letter words of revenue-generating
websites: COPY. TEST. LIST.
Labels: revenue generating, website marketing
# posted by Cathy Goodwin @ 10:45 AM 
